Track 3

Track description

Digital markets and digital platform ecosystems have become the business model of choice for many of the most valuable companies in the world. Well-established supply chain models have evolved into multisided platforms, changing the competition dynamics in many industries. 

Many platform concepts and systems, like the ecosystems approach, are driven by and highly dependent on technological developments. Increasingly, marketplaces and platforms are decentralized and fully digitalized, supplanting traditional intermediaries and existing value chains. This trend can be observed in both B2C and B2B markets. 

Due to recent advances in digital technologies platform concepts and systems are constantly evolving. Digital markets collect vast amounts of data about their users which they use to adjust their algorithms and respond to their users‘ needs in real-time. This allows them to personalize content and optimize the matching process between different platform sides. 

Digital markets and platforms show special competitive dynamics. Some platform providers are locked in intense competition while others work towards seamless connectivity between different platforms. In many cases, market structures are highly concentrated. 

This conference tracks focuses on new developments and innovative research questions in the field of digital markets and platforms. We welcome submissions that address economic, technical and societal questions on various levels (individuals, groups, companies, networks, societies, countries) with appropriate methodology (theoretical, qualitative, quantitative, experimental, design science oriented, analytical).     

Track Topics

• Competition in digital markets and platforms
• Algorithmic management on platforms
• Data and personalization on platforms
• Platforms and future of work (e.g., crowdsensing, -sourcing, -working)
• Externalities and asymmetries in digital markets and platforms 
• Implications of cartel and regulatory issues for digital markets and platforms
• Behavior of platform users 
• Organisation and governance of digital markets and platforms
• Integration of services in digital markets and platforms (e.g., using IoT, DLT and blockchain technologies)

Verena Dorner

WU Wien

Verena Dorner is Professor for Digital Ecosystems at the Vienna University of Economics and Business in Austria. After completing her PhD at the University of Passau, she headed the research group Electronic Markets and User Behavior as well as the experimental lab KD2Lab at Karlsruhe Institute of Technology. Her research focuses on the interdependencies between digital systems and user behavior. Her work has been published in journals like European Journal of Operational Research, Journal of the Association of Information Systems, and Journal of Economic Psychology.

Thomas Kude

University of Bamberg

Thomas Kude is a professor of information systems and platform economy at the University of Bamberg.He received his Ph.D. from the University of Mannheim, Germany. His current research interests include digital platform ecosystems and software development teams. His work has been published or is forthcoming in MIS Quarterly, Information Systems Research, Information Systems Journal, and other outlets. He serves as an associate editor for MIS Quarterly and Business & Information Systems Engineering.

Christian Peukert

HEC Lausanne

Christian Peukert is Associate Professor of Digitization, Innovation and Intellectual Property at HEC Lausanne. Prior to that he was Assistant Professor of Information Systems at Católica-Lisbon. He is interested in questions related to how digital technologies affect firms, consumers and markets, especially from an innovation and policy perspective. His work is published in outlets such as Information Systems Research, Strategic Management Journal and European Journal of Information Systems.

Mareike Möhlmann

Bentley University

Mareike Möhlmann is Assistant Professor for Information and Process Management at Bentley University (USA). Previously, she worked as an Assistant Professor at Warwick Business School, a visiting scholar/teaching fellow at the London School of Economics, and a postdoctoral researcher at NYU’s Stern School of Business. Her major research interests are (1) algorithmic management on online labor platforms and the future of work, and (2) digital trust and reputation on (sharing economy) platforms. Her work has been published in top journal outlets such as the MIS Quarterly, Research Policy, and the Harvard Business Review.